GLEDHILL MARKETING SERVICES
Press releases, sent out by e-mail with photographs attached, are a very cost effective way of promoting a company, its products and services. But there are hundreds of such press releases sent out daily. How can a company attract the attention of an editor and ensure publication?
GMS has many years experience in this area and has learned what works and what does not work. Crisply written, informative, press releases work. Quality photographs which are eye-catching and relevant work.
Measuring the success of press campaigns is vital. GMS can advise on the appropriate press cutting services if applicable.
Successful press relations can only occur if there is a good relationship between a company and the journalists who write in their trade journals.
Building up a relationship of trust with editors and journalists assists the process. GMS arranges for clients to meet with the key editorial staff of journals - either at the journal's offices or preferably by hosting a meeting at the client's premises.
Both the printed journals as well as those published on Internet news sites need this special type of treatment.
It is essential to monitor the effectiveness of any activity undertaken in business. Reading the technical press to find out if anything has been published is time consuming and inefficient however. The best way to monitor the effectiveness of press campaigns, as well as monitoring what has been written about a company, is to subscribe to a press cutting bureau.
GMS will set up a contract with a bureau who will regularly e-mail or post all the cuttings relating to a business or activity. GMS can help select the press cuttings company that is best suited to the client and the areas where the client expects to have press coverage.
Many companies would benefit significantly from having articles published in magazines and technical journals. Editors are often delighted to receive high quality editorial material.
The problem is that, although highly beneficial, many companies do not do this. Many technical people find it difficult to write articles, they are frequently very busy and cannot find the time and, furthermore, they do not know how to place an article.
GMS has considerable experience in this area with many articles already published. A major benefit is that GMS can write a synopsis, contact editors, agree on the length of the article and then liaise with the client to create an article. Photography and drawings can be organised too.
Not only does an article create immediate interest but reprints can be obtained to hand out to customers and they can be reproduced and placed on the website for download.
Many clients use this as an introductory service from GMS - and they then appreciate what GMS can do for the organisation.
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