GLEDHILL MARKETING SERVICES

Advertising

Advertising raises many discussions in marketing areas.  The old quotation "Half the money I spend on advertising is wasted; the trouble is I don't know which half" rings true today if you are not careful.

But advertising is now so much more diverse - not only do we have newspapers and magazines, we have other media such as TV, radio, billboards and of course the Internet.

Web advertising also raises the question of banners, pop-ups, pay-per-click and others.  GMS has experience in all areas and can assist if required. GMS also warns against internet campaigns and e-mail approaches that can antagonise potential customers! Significantly, GMS can present just one invoice for the entire process: words, design and preparation - this simplifies accounting.

Terotest required an advertisement to be inserted in "Electronics Manufacture and Test" to raise awareness of their major growth plans. GMS were approached to handle this important assignment and in conjunction with Roy Bellamy Associates a striking full page advertisement was created. Click to see a PDF version of the full advertisement.
A half page or quarter page colour advertisement can be created very inexpensively using computer graphics.  GMS handles everything from agreeing insertion costs, booking the space, liaison with the magazine or its agents and ensuring a smooth exercise.

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Direct Marketing

A direct marketing campaign can be very simple as long as it delivers a concise powerful selling message.

The message can be sent out by post or by means of an e-mail campaign.  Mailing lists can either be a client's own list or lists can be rented from a variety of sources with either postal addresses or e-mail addresses.

A strong and clear selling message is needed along with a clearly defined response mechanism.

Cognitix drafted the key elements of their technology and GMS redrafted it to bring out the essential selling message.  The resulting simple one-pager distilled the essence of the product - it was posted or e-mailed to potential customers.

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E-mail Campaigns

E-mail campaigns are also known as Junk Mail.  But they need not be so derided if the campaign is professionally planned and executed.

One key path to success is to ensure that the e-mail addresses used in the campaign are relevant and targeted.

Additionally the information must be relevant to the recipient and provide useful information.  Time wasting e-mails will only antagonise the recipient.

GMS knows where to obtain targeted mailing lists and has experience in writing targeted and succinct e-mails.  Tools such as Email Marketing Director can be used to simplify the entire e-mail campaign process.

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