GLEDHILL MARKETING SERVICES
Advertising raises many discussions in marketing areas. The old quotation "Half the money I spend on advertising is wasted; the trouble is I don't know which half" rings true today if you are not careful.
But advertising is now so much more diverse - not only do we have newspapers and magazines, we have other media such as TV, radio, billboards and of course the Internet.
Web advertising also raises the question of banners, pop-ups, pay-per-click and others. GMS has experience in all areas and can assist if required. GMS also warns against internet campaigns and e-mail approaches that can antagonise potential customers! Significantly, GMS can present just one invoice for the entire process: words, design and preparation - this simplifies accounting.
A direct marketing campaign can be very simple as long as it delivers a concise powerful selling message.
The message can be sent out by post or by means of an e-mail campaign. Mailing lists can either be a client's own list or lists can be rented from a variety of sources with either postal addresses or e-mail addresses.
A strong and clear selling message is needed along with a clearly defined response mechanism.
E-mail campaigns are also known as Junk Mail. But they need not be so derided if the campaign is professionally planned and executed.
One key path to success is to ensure that the e-mail addresses used in the campaign are relevant and targeted.
Additionally the information must be relevant to the recipient and provide useful information. Time wasting e-mails will only antagonise the recipient.
GMS knows where to obtain targeted mailing lists and has experience in writing targeted and succinct e-mails. Tools such as Email Marketing Director can be used to simplify the entire e-mail campaign process.
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