Brochures, data sheets and flyers are essential for high technology companies to sell their goods. But many companies lack the creative writers with sufficient technical understanding, writing ability and graphic design skills. Time is a problem too.
The modern trend is for companies to contract out such work whenever the need arises. GMS can readily take on this task to ensures that one multi-skilled organisation can carry out the writing or, if required, take over the entire process from first briefing, writing and checking of drafts, photography, design, editing and printing. GMS staff include graduate engineers who understand technology and can write about it. More importantly, they can emphasise the selling message and highlight the features and benefits of the products or services.