GMS realises that it takes technical understanding and creative writing skills to produce an effective press release that will not be ignored by an editor. The skills needed are acquired from experience and from forming close relations with editors and journalists.
Press releases, sent out by e-mail with high quality photographs attached, are a very cost effective way of promoting a company, its products and services. But there are hundreds of such press releases sent out daily. How can a company attract the attention of an editor and ensure publication?
GMS has been working in this area for a number of years and has learned what works and what does not work. Crisply written, informative, press releases work. Quality photographs which are eye-catching and relevant also work.
Measuring the success of press campaigns is vital. GMS can advise on the appropriate press clipping services if applicable.